DVSA ROI · STEADY GROUND

Your Mission. Your Financial

Future. Both Matter.

A 12-month managed sustainability program for domestic violence and sexual assault nonprofits ready to build government procurement as a second revenue stream without losing the work that makes you who you are.

Built by a 28-year DV/SA field veteran. Designed for organizations like yours. Trusted by EDs across the country.

What Is Steady Ground

Steady Ground is a comprehensive 12-month managed program that helps domestic violence and sexual assault programs build the infrastructure, credentials, and confidence to win government contracts and keep doing the mission work that brought them into the field.

It is for executive directors who know the federal funding landscape is shifting. Who have heard about government procurement but don't know where to start. Who watch other organizations win

contracts and wonder: how did they get there? It is for the leader who is ready to diversify revenue without compromising the work.

THE PROMISE

By the end of your 12 months, your organization will have a registered LLC, a complete capability statement, vendor profiles on multiple state portals, your first government bid submitted, and the systems to keep growing this revenue stream year after year. You will have done it with hands-on guidance from Shawndell Dawson — a 28-year DV/SA field veteran and former federal Senior Executive.

Who Steady Ground Is For

Steady Ground is built specifically for DV/SA organizations at one of these three moments.

The ED facing funding uncertainty

You are watching critical grant dollars feel less reliable than they did three years ago. You know your organization needs another path. You are ready to act before the cliff arrives. Steady Ground gives you the structured plan and the support to build that second revenue stream.

The ED who has heard 'try procurement' but doesn't know where to start

Government procurement sounds promising. But what does an LLC have to do with it? What is a capability statement? Which portal? Which NAICS code? Steady Ground translates the complexity into a 12-month sequence with clear deliverables, deadlines, and decision points not theory.

The ED that started in a new direction, but is stuck due to competing priorities

You may have registered on SAM.gov. You may have filed an LLC. You may have looked at an RFP and put it down because there were too many gaps. Steady Ground meets you where you are and helps you complete what you started with structured Blueprints that close every gap and build proposals you can actually submit.

FREE LIVE INFO SESSION

Should Steady Ground be your next move?

Find out in 60 minutes.

Join the DVE CEO and Steady Ground Founder live for a free 60-minute info session. Get a clear picture of the program, hear answers to the questions every ED is asking, and decide if Steady Ground is right for your organization before you commit to anything.

How government procurement actually works for DV/SA nonprofits and what makes us different from other industries.
The 12-month Steady Ground program structure: every Module, every Blueprint, every session.
How the four 1-on-1 sessions with Shawndell are structured and what each one delivers.
Real talk on time investment, team capacity, and what your first government revenue could look like by Day 365.

Live on Zoom · 60 minutes · Q&A included · Recorded for those who can't attend

FREE LIVE INFO SESSION

Should Steady Ground be your next move?

Find out in 60 minutes.

Join Shawndell Dawson live for a free 60-minute info session. Get a clear picture of the program, hear answers to the questions every ED is asking, and decide if Steady Ground is right for your organization before you commit to anything.

How government procurement actually works for DV/SA nonprofits and what makes us different from other industries.
The 12-month Steady Ground program structure: every Module, every Blueprint, every session.
How the four 1-on-1 sessions with Shawndell are structured and what each one delivers.
Real talk on time investment, team capacity, and what your first government revenue could look like by Day 365.

Live on Zoom · 60 minutes · Q&A included · Recorded for those who can't attend

Please check your email inbox for your Zoom registration confirmation, which contains your session link and meeting details from Zoom directly

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No commitment. No sales pressure. Just clear information so you can decide.

YOUR 12-MONTH LICENSE

What is included in your 12

months

Steady Ground is a fully managed program. Every form has DVE behind it. Every Blueprint is

reviewed by Shawndell. Every session has a structured purpose. Here is what your annual

license includes.

Six Blueprint Forms + Nine Documents

Six structured online forms walk you through the complete procurement readiness journey. Submit each one when you are ready. DVE reviews and produces nine personalized documents your organization owns forever.

Module 1 → Organization Profile Blueprint
Module 2A or 2B → LLC Formation OR LLC Procurement Alignment Blueprint
Module 3 → Service Menu Blueprint + Capability Statement
Module 4 → Vendor Registration Checklist
Module 5 → Procurement Status Summary
Module 6 → Proposal Readiness Blueprint
Capstone → Year 1 Impact Record (delivered Month 12)

Your Steady Ground Portal

A private, branded Google Site dashboard for your organization.

Every team member can see where the work stands, log updates, and access Blueprint documents.

No more chasing everything lives in one place.

Sustainability Goals tracker
7-step Bid Submission Tracker
Phase 2/3 Action Steps checklist
Procurement Leads tracker
Team Activity Log (what every team member is contributing)
Direct DVE Support request channel

Six Strategy Sessions with Shawndell

Four 1-on-1 sessions plus two all-client group sessions. Every session has a structured purpose and prep work.

Session 1 — Onboarding Strategy Session (Month 1, 60 min)
Session 2 — Blueprint Review and Acceleration (Month 3, 60 min)
Session 3 — Mid-Year Accomplishments (Month 6, 45 min)
Session 4 — Year-End Accomplishments (Month 12, 45 min)
All-Client Group Session 1 (Month 6, 90 min)
All-Client Group Session 2 (Month 12, 90 min)

Hands-On DVE Support

This is not a self-paced course. DVE is in the work with you.

Bi-weekly Progress Check-Ins reviewed by DVE
Direct support request channel VA responds within 1 business day
Urgent items routed to Shawndell directly
Monthly progress reports delivered to your inbox

Year 1 Impact Record

The capstone deliverable. A personalized record of your full year what you built,

what you accomplished, what you learned, what comes next. Delivered Month 12.

Includes a four-paragraph personal closing statement written by Shawndell. Yours forever.

WHAT STEADY GROUND BUILDS TOWARD

The math behind a first contract

and the second, and the third.

Government contracts come in real ranges. Some are smaller and faster to win.

Some are larger and take time to build toward. Steady Ground is built to position your organization for the contracts you can realistically pursue in Year 1 and to lay the foundation for the ones that come next.

Here is what the math actually looks like.

+$30,000

per year

The first contract that proves the path.

A $30,000 contract is often a state agency or county training contract for trauma-informed training, domestic violence awareness, or technical assistance — delivered over six to twelve months. It is also the typical range for a first subcontract under a larger prime contractor in your service area.

For most organizations, this is the contract that confirms procurement is possible — that the LLC, the capability statement, the vendor profile, and the proposal infrastructure Steady Ground builds actually convert into revenue. It is also the contract that funds dedicated administrative support, a part-time advocate, or staff benefits across an existing team for a full year.

Steady Ground builds toward this through: Module 4 vendor portal registration, Module 5 procurement status mapping, and the Module 3 capability statement reviewed by Shawndell.

+$75,000

per year

The mid-sized contract that sustains operations.

A $75,000 contract is typical for state-level technical assistance and training contracts delivered to a coalition or state agency, multi-county capacity-building work, or a one-year prime contract with a state department for specialized DV/SA services. It is also a realistic range for a first multi-year subcontract under a larger prime.

For most organizations, this is the contract that sustains operations beyond what grant restrictions cover funding a complete program team, expanding hotline or shelter coverage, supporting coalition convening, or addressing emerging community needs without waiting for the next grant cycle.

Steady Ground builds toward this through: Module 6 proposal readiness, Session 2 Blueprint Review with Shawndell, and the bi-weekly DVE check-ins that keep momentum on a longer proposal timeline.

$150,000+

The contract that funds what comes next.

per year

A $150,000+ contract is typical for multi-year state procurement contracts, larger prime contracts with state or federal agencies, or a portfolio of two to three smaller contracts running concurrently. These are the contracts that move organizations from sustaining what they have to building what's next — innovations, structural updates to shelters, disaster preparedness planning, regional expansion, or the unrestricted reserve fund that protects mission through future funding shifts.

For most organizations, this tier is realistic in Year 2 and beyond — once the infrastructure Steady Ground builds in Year 1 has been seasoned by an active proposal track record and prime contractor relationships.

Steady Ground builds toward this through: the Year 1 Impact Record, the Mid-Year and Year-End Accomplishments Sessions with Shawndell, and the foundation that positions your organization for renewal into Year 2 — or transition into the DVSA ROI Unrestricted Sustainable Revenue platform.

These ranges are not promises. They are what the infrastructure makes possible.

Steady Ground does not guarantee a specific contract award government contracts are won by

the agencies that decide them, not by the programs that prepare for them. What Steady Ground

does guarantee is the infrastructure: the LLC, the capability statement, the vendor registrations,

the procurement status mapping, and the proposal-ready positioning that makes contracts at every tier genuinely pursuable.

The math becomes real once the infrastructure is in place.

BEFORE YOU ENROLL

Want to talk before committing

to 12 months?

Book a one-on-one First Contract Strategy Session with Shawndell. In 60 focused minutes,

you will get clarity on whether your organization is positioned for procurement, what your

most realistic path to a first contract looks like, and whether Steady Ground is the right fit

or if a different option is better for you right now.

60-min Zoom session

with Shawndell

Pre-session intake

form

Tailored conversation

Written follow-up

within 24 hours

$750

Credited toward your annual license if you enroll within 30 days

Sessions are limited and book up quickly. Most clients book 2-4 weeks out.

Who you will be working with

Shawndell Dawson, Founder and CEO, Dawson Visionary

Enterprises, LLC

28 years of DV/SA expertise. 15+ years as a federal Senior Executive at HHS/ACF. Now in your corner.

Shawndell Dawson is the Founder and CEO of Dawson Visionary Enterprises (DVE), a woman-owned consulting and social enterprise firm. She brings 28+ years of frontline and federal leadership in the domestic violence and sexual assault field including 15+ years as a federal Senior Executive at the U.S. Department of Health and Human Services Administration for Children and Families.

In her federal role, she coordinated more than $1 billion in supplemental funding across 15 federal agencies, partnered with 1,000+ grant recipients including 252 tribal nations, and co-chaired the first U.S. National Action Plan to End Gender-Based Violence.

She is a two-time Crime Victim Advocate of the Year. She has formally partnered with the U.S. Department of State to engage foreign governments on U.S. DV/SA responses. She knows how the work is funded, who decides, and how DV/SA organizations can position themselves to win contracts that match the value of their work.

28+ years

DV/SA field experience

$1B+

Federal funding coordinated

1,000+

Grantee partnerships, including 252 tribal nations

Annual managed license pricing

Two simple ways to enroll. Same complete program. Same 12-month engagement.

ANNUAL · BEST VALUE

Annual Managed License

$3,997

paid once for full 12 months

+ $597 one-time setup fee

$4,294 total Year 1 investment

All 6 Modules + 9 deliverable documents
All 6 sessions (4 individual + 2 group)
Private branded Steady Ground portal
Bi-weekly check-ins, support requests, monthly reports
Year 1 Impact Record (capstone deliverable)

Enroll Annually

2 - Six Month Payments

Monthly Plan

$1,998.50

Make two payments 6 months a part.

+ $597 one-time setup fee

$4,701 total Year 1 investment

Identical to annual. Choose this if monthly cash flow works better for your organization.

Enroll in 2 Six MonthPayment Plan

Monthly Plan

$367/mo

for 12 months ($4,404 total)

+ $597 one-time setup fee

$4,701 total Year 1 investment

Identical to annual. Choose this if monthly cash flow works better for your organization.

Enroll Monthly

STRATEGY SESSION CREDIT

If you book a $750 First Contract Strategy Session and enroll within 30 days, the full $750 is

credited toward your annual or monthly license. Your effective Year 1 investment is reduced

accordingly.

What makes Steady Ground different from a course or a consultant

01 Built by someone who has lived in this field for 28 years

This is not a generic small business or government contracting program adapted for nonprofits. Every form, every Blueprint, every session has been designed for the specific realities of DV/SA organizations your funding sources, your service models, your team structures, your clients.

02 Fully managed, not self-paced

DVE is in the work with you. Forms get reviewed. Documents get personalized. Questions get answered within one business day. You are not handed a course library and left to figure it out you are given a structured 12-month engagement with hands-on support.

03 Designed for celebration, not compliance

Most procurement readiness programs feel like compliance. Steady Ground is designed around progress and accomplishments. The portal celebrates wins. The check-ins capture momentum. The Year 1 Impact Record honors the full journey. Because building sustainability is mission work not bureaucracy.

Common questions

How much time will my team spend on this each week

Plan for 3-5 hours per week from your Executive Director, plus 1-2 hours per week distributed across your fiscal director, program director, and legal director during Phase 1 (months 1-3). After Phase 1, time investment drops significantly roughly 1-2 hours per week to maintain momentum.

Do I need to form a separate LLC to participate?

Not before you enroll. Module 2 walks you through the LLC formation decision. If your organization decides to form one, the program guides you through every step. If you already have an LLC or decide a different structure works better, Module 2B provides a procurement alignment path instead.

What if I have already started procurement work on my own?

Steady Ground meets you where you are. If you have already registered on SAM.gov, started your LLC, or written a draft capability statement, those existing assets get reviewed during onboarding and integrated into your Blueprint plan. We do not duplicate work you have already done.

What is the difference between Steady Ground and free government resources?

Free resources tell you what to do. Steady Ground walks you through doing it with personalized documents, scheduled check-ins, and direct expert review. Free resources are valuable as supplements. Steady Ground is the structured program that actually gets you to a submitted bid.

What happens after the 12 months are over?

You receive your Year 1 Impact Record a comprehensive document summarizing what you built, what you accomplished, what you learned, and what comes next. You retain access to all of your Blueprint documents and your portal. Year 2 continuation options are available but not required.

What if I am the only one at my organization who can do this work?

That is common, and Steady Ground is built to be ED-led with optional team support. Our portal accommodates teams of 1 to 12+ members. The program is designed so you can move forward even if your bandwidth varies week to week what matters is steady progress, not perfect pace.

How do I know if Steady Ground is right for my organization right now?

Two ways: (1) attend a free info session to see the full program walkthrough, or (2) book a $750 First Contract Strategy Session for a personalized 1-on-1 assessment with Shawndell. Both options are designed to give you clarity before you commit.

READY TO BUILD STEADY GROUND?

Your mission deserves a financial

future as strong as the work you do.

Choose the path that works for you. The free info session is the lowest-pressure

way to see if Steady Ground is right for your organization.

Book Strategy Session ($750)

Questions before you decide?

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